Resellers and Retailers are two distinct kinds of business partners that have a direct influence on the success of your business. If they’re strategic alignment, product knowledge or customer network they are committed to your success and are ready to assist you in helping meet the demands of http://resellerassociation.com/difference-between-a-retailer-and-reseller/ your customers.

A retailer is a B2C company that purchases products wholesalers and distributors, or directly from brands to offer their products or services to consumers. They may be in the general business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also specialize in certain industries, such as clothing (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.

Resellers are individuals or companies that resell goods under their own private label or inventory to the final consumer. They are usually savvy negotiators who can find the most reliable suppliers at the most affordable prices and sell their products to consumers for a profit.

This model of business is extremely popular nowadays, particularly with the advent of online shopping platforms. Even brick and mortar companies like Home Depot Walmart and Target are reselling their products. In addition to these businesses, there are many online marketplaces which allow users to resell their products. This includes Facebook marketplace, Craigslist and even the popular clothing site, Poshmark. Some of these online marketplaces may have restrictions on what you can and cannot sell.